Hip Hop

Rosero McCoy is one of the most versatile and well-rounded choreographers in the entertainment industry. His approach to film, TV, live stage, music videos and commercial projects is to create fresh, innovative yet timeless dance numbers spanning all styles of dance.

Born and raised in the San Francisco Bay area, McCoy first discovered his passion for dance when performing in front of his seventh grade class. Never feeling like he fit in, McCoy shined and relished in the excitement of performing in front of an audience. McCoy attended John O’Connell High School of Technology in San Francisco with the intent of becoming a mechanic until he realized that dance performance could become his future. While in school, he continued to embrace and expand his love and appreciation of dance, frequenting dance clubs and classes as often as possible.

In 1990, McCoy relocated to Los Angeles, honed his technical training in choreography and got his start in the entertainment industry, dancing and choreographing for Usher, Celine Dion, Snoop Dogg, and N’Sync. His choreography credit include the feature films “Alvin and the Chipmunks,” “Alvin and the Chipmunks: The Squeakquel,” “Step Up,” “Beauty Shop,” “Vanilla Sky,” “Garfield: The Movie” and “Garfield: A Tail of Two Kitties.” Additionally, he has choreographed major commercial projects for Volkswagen, Target and Sprint, as well as music videos and stage shows for Usher, N’Sync, Ellen DeGeneres, Outkast and Gloria Estefan.

When McCoy landed the opportunity to choreograph the Disney Channel Original Movie “Camp Rock 2 The Final Jam,” he was thrilled to work with the company that has been an integral part of his family life. His son Eric’s words of encouragement were, “Dad, don’t mess this up.”

McCoy drew inspiration for many of the number in “Camp Rock 2 The Final Jam” from his childhood. For “Can’t Back Down,” the big dance number in Camp Rock’s cafeteria, McCoy recalled his family weekends spent camping at Camp Mather in San Francisco and in Yosemite National Park – from eating breakfast in the mess halls to performing in the camp-wide talent shows. McCoy also includes sign language in this number, something he adds to a lot of his dances, to pay homage to his dear friend Jason Howell’s father, who is hearing impaired.

McCoy conducted extensive research to create distinct types of dance for the two rival camps. For Camp Rock, he wanted the moved to be relatable and easy for kids to imitate – utilizing free-style dance techniques. He wanted the dance style for Camp Star to be intricate, clean, technical and precise.

He enjoys all types of music and counts the work of noted choreographer Barry Lather, Gene Kelly, Janet Jackson among his inspirations. He still frequents Los Angeles dance clubs at least three times per week to keep up with the younger generation of evolving dancers.

Most recently he choreographed an upcoming Disney Channel series pilot and MTV’s “America’s Best Dance Crew.”

His two sons, Emil and Eric, have followed in their father’s creative footsteps, becoming a musician and writer, respectively. To wind down after a busy day, McCoy enjoys listening to soundscapes in his Los Angeles home.

For bookings contact: Clear Talent Group (818) 509-0121



Picture and bio courtesy of the teacher.